Model Cara Delevingne recently claimed to be manifesting a baby.Įven outlets that might ordinarily be skeptical of celebrity woo seem to be entertaining the idea: the Financial Times recently published “the case for manifesting”. Public figures as disparate as the UFC champion Conor McGregor, Booker winner Bernardine Evaristo, a host of pop stars and even Donald Trump have credited the principles of The Secret with their success. Though interest had been mounting since 2018, the practice’s popularity picked up through the pandemic when the 369 method – a numerology-focused form of asking the universe for what you want – went viral on TikTok in March 2020. But today, its principles are freely voiced in a popular practice called “manifesting”, the catch-all term given to the practice of visualizing an outcome to make it a reality. It claimed that it was possible to change your life through the power of thought alone, and that success was as simple as “ask, believe, receive”.įifteen years ago, The Secret spread by word of mouth, understood as another quasi-spiritual celebrity fad. The 2006 book by the Australian television producer Rhonda Byrne popularized the pseudo-scientific “law of attraction” as self-help.
“It was the first time I’d ever thought that your words and thoughts might make any difference,” Celestine tells me now over Zoom.Īt the time, The Secret had just swept the globe. “If you speak it into the world, it brings it in,” she said.
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